Fiona Pascall | Ultra Trail Runner
Taking inspiration from her older sister Beth, Fi first dipped her toe in the trail and ultra world in 2021, with no experience of trail or ultra running and having barely done anything more than a bit of jogging for fitness, Fi completed a Bob Graham round - 42 Lake District Fells and over 100km in around 20hrs, at this point she realised she might have a future in running!
The following year she burst onto the scene with two stunning Lake District records, first the ‘Tea Round’, a 42km run with 2900m of elevation. Fi attempted this round in January, meaning that having obliterated the previous times- she now holds both Summer and Winter records. Later that year Fi returned to the Lake District to attempt to break the record for the ‘Lakes 24hr round’, the challenge being to bag as many eligible summits as possible in under 24hrs; 68 peaks, 146km and 23hrs 26mins later, she achieved her goal in storming fashion. Fi’s first year in the sport continued in the same vein with impressive wins and new course records at both Centurion Running’s ‘Wendover Woods 50M’, and Endurance Life’s ‘North York Moors 55K’.
Since her barnstorming debut year, Fi has gone from strength to strength, wins at ‘Arc of Attrition 50’, ‘Julian Alps 100 by UTMB’, ‘Mozart 100 by UTMB’, ‘Wildstrubel 100 by UTMB’ and ‘Chianti 100 by UTMB’. In 2023 Fi qualified to compete for Great Britain at the ‘World Mountain and Trail Running Championships’ in Innsbruck, where she managed an impressive 1st in Team GB and 18th overall in a very competitive field. Her most recent victory in Chianti earnt Fi a coveted golden ticket to ‘Western States Endurance Run’, the oldest, most prestigious and one of the two most competitive races in the world. This will be her biggest challenge yet- watch this space!
Results
2022
Endurance Life - North York Moors 55K
1st Woman | 2nd Overall (Course Record)
Centurion - Wendover Woods 50K
1st Woman | 3rd Overall (Course Record)
2023
Mudcrew - Arc of Attrition 50M
1st Woman | 4th Overall (Course Record)
UTMB - Ultra Trail Snowdonia 50K
3rd Woman | 17th Overall
World Mountain & Trail Running Champs 80K
18th Woman | 1st GB Woman
UTMB - Julian Alps 100M
1st Woman | 1st Overall (Course Record)
2024
UTMB - Mozart 100K
1st Woman | 7th Overall
UTMB - Wildstrubel 100K
1st Woman | 12th Overall
2025
UTMB - Chianti Castles 120K
1st Woman | 11th Overall
Brand Collaboration Info
Fi is an experienced Pilates instructor, personal trainer and expert in strength, conditioning and Nutrition.
Outside of her training and racing, she and her husband Matt run Trail Retreats; Trail Running weekend getaways at their home and venue in Somerset, UK.
Trail Retreats has a multi-focus approach, catering for beginners just looking for a fun weekend through to advanced runners who want learn from the best and push their limits. Trail Retreats also hones in on specific groups who are either underrepresented in trail running or who aren’t able to take part due to lack of funding or opportunities, by offering female only weekends and working with charities like the Alpine Run Project to put together training camps for underprivileged youths.
Trail Retreats is all about promoting the sport of Trail Running, removing barriers and creating a fun and nurturing environment to take part.
Any partnership with Fi has the added benefits and outreach potential of Trail Retreats, and a large network of other retreat hosts.
Social Media
Following
Fi’s instagram following grew slowly but organically between 2022 and 2025 with little effort or management, with the launch of Trail Retreats and Fi’s success at Chianti by UTMB in March, her following has now doubled to around 5000.
Trail Retreats has grown to 1300 since it’s launch in January. With Western States coming up on June 28th, and a 6 week acclimatisation trip to document in the build up, we anticipate a significant boom in followers of both accounts, especially if Fi does well in the race.
Engagement
Due to the organic growth, the following is loyal and engagement is high. @fipascall currently has 95k account views, some of the top performing posts below:
Other Media
In 2025 Fi was a guest speaker on the Trail and Ultra stage at the National Running Show, and has a lead role in an episode of the ‘UTMB Extraordinary Humans’ series, broadcast on TNT Sports and available on Youtube.
Also in 2025 alone, Fi has been interviewed on the following podcasts: RunUltra, The Fuelled Runner, Trails Tales and Fails, Women of Distance, Home Trails, Feet First, She Trails, Brig Boys and 5 Miles Easy.